TRADEMARK BASICS
This seminar tries to give a general introduction to trademarks. It is intended to provide a somewhat broader but still basic understanding of trademark rights and trademark strategies. The goal is to provide the lay person and the non-IP practitioner with the ability to identify opportunities and dangers in developing a trademark portfolio. Seminar level is BASIC.

Topics include:

I. What is a trademark.

II. Trademarks, Service Marks and Trade Dress.

III. Strength of Trademarks.

IV. Non-Traditional Trademarks.

V. Common Law Trademarks and Rights.

VI. State Trademark Registration.
 
VII. Federal Trademark Registration.
  • A. Application process.
  • B. Office Actions.
  • C. Oppositions.
  • D. Cancellations.
  • E. Post Registration Deadlines.

VIII. Foreign Registrations.
  • A. Why register abroad?
  • B. European Community
  • C. First to Register Jurisdictions.
  • D. Madrid Protocol.
  • E. License Recordation.

IX. Infringement and Remedies.

X. Trademark Exhaustion.

XI. Border Protection of Trademarks.

XII. Building a Trademark Portfolio.


ET Law Espinosa Trueba